[07.30.10]

The Hype Lab is very happy to have a brand new brand and website to present to the world: our own!

We felt that as the marketing and communications world grows, so should ours. We have re-synthesized our brand with a new logo to represent who we are these days: creative thinkers that don't shy away from problems, but embrace them, empowering us to make bold brands and bold designs.

As for the site, well, where do we start? The design is all new, but, under the hood, it is completely different. We are now using Expression Engine 2.0 Content Management System. This is a big upgrade, and of course we are offering it to all of our clients as well. What does it do? It gives users the ability to add, edit and create content for their site without the need for a webmaster or being an expert in html. We could go on for hours with all the techie geek goodness of Expression Engine, so go on over and check it out for yourself.

We aren't quite done either. We are planning on rolling out a client area of the Hype Lab. Clients will be able to login, view comps, review billing and estimates and share files and content with us directly.

Let us know what you think!