[07.07.10]

I want to share a blog article on the Harvard Business Review I came across about effective communication and how important it is to marketing. Some businesses might think that marketing IS communication, but that is not the case. As the author states, if you try to get the word out about your business and you blow the communication, it's all over.

Five things this article goes over:

• Communication is king (know what are you really trying to say).
• Determine your image and stick to it (don't make the mistake of putting an image out there that you don't want clients to focus on).
• Everything matters (don't forget that all your efforts combined should work together and contribute to the same message and goal).
• Graphic designers are not marketing departments (make sure you have your own business and communications strategy before you have the designer put your ideas into images).
• Distinguish yourself (don't use the same types of images and copy your competitors are using, be authentic).

In future articles for our blog, I will break out these five important lessons into more details. Thanks, Dan Pallotta for the food for thought!

Image: Francesco Marino / FreeDigitalPhotos.net