New Brand, Brand New Site

[07.30.10]

The Hype Lab is very happy to have a brand new brand & website to present to the world: our own!
We felt that as the marketing and communications world grows, so should ours.

No Neutral Ground

[07.19.10]

Every single thing your organization does either builds or erodes your brand. Each piece of collateral, social post, fan page, every sitelet and banner ad is either contributing to a salient brand message and market position, or working against it. There is no such thing as treading water. It's sink or swim.

Be Yourself. Stay Yourself.

[07.13.10]

Once you've decided on a brand voice for your organization, give it time to catch hold. Epidemics start with localized outbreaks, and social epidemics are no exception. Your brand is your personality, and your customers want to feel they're doing business with someone familiar. Let them get to know you across multiple media channels. Don't fall prey to multiple personality disorder--even highly targeted demographic plays shouldn't alter your brand.

Say What You Need To, How They Want to Hear It

[07.09.10]

Find your unique value proposition, and determine how it best benefits your customers. Where those two flow together, you fish.

Lessons in marketing and communications

[07.07.10]

Five important things to know about the difference between marketing and communications. From a Harvard Business Review blog by Dan Pallotta.