Lab Team

Paul Yeaton | Creative

Before opening the doors of The Hype Lab in 2009, Paul worked in agencies and internal design departments, where he built, maintained and grew brands. The decision for The Hype Lab was easy. Small businesses form the backbone of America, and Paul knows that they need the same level of marketing expertise that large corporations get, only without the high price tag.

Paul is a geek. Plain and simple. He gets excited about anything from new typefaces to gadgets, but it doesn't stop there. He is also a geek for food, his dog and the beach. He is always looking for the next big thing on the horizon.

Steve Callan | Interactive Development

Steve brings over 10 years of web design and development experience to the lab. With a history in ASP development, Steve now specializes in PHP, building CodeIgniter Applications and Web Standards Compliant, ExpressionEngine driven websites.

Steve has a passion for creative development, looking at each project as a new and exciting challenge. Let's create something unique.

Melanie Hughes | Project Management

Having worked for over 20 years within the Graphic/Print Technology field, Melanie has worn many hats. She started out as a typesetter before desktop publishing even existed. She has worked on printing presses, done Mac IT work as well as print and web design and production. Most recently Melanie ran her own small design firm in London, UK.

Melanie is an organizational freak who is used to juggling many roles at once. Once she digs into a project she relishes the satisfaction of bringing the project to completion in a clean and tidy way.

What our customers say

"The Hype Lab listened to our aims, presented strong design options and then worked closely with us to create various products that met our needs. The Hype Lab delivered high quality work quickly and with great attention to detail. They are a pleasure to work with and the results speak for themselves."

- Rebecca Lieberman, The Nadav Fund

"Over the past 14 years I have had five website designers for my business. Without a doubt, working with Paul, Steve & Monique at The Hype Lab has been the best experience of them all. In addition to being a talented visual designer, he is also extremely reliable. He delivered on all his promises, finished on schedule, and exceeded my expectations. Thanks to Paul's vision, knowledge and ingenuity, my new website is attracting new clients. As far as I'm concerned, The Hype Lab has earned a 5 out of 5 stars rating."

- Richard Green, Massage Therapy Works

"The Hype Lab’s graphic and design style is impeccable. They built the right image and tone to suit the company and situation. Their work for Gamechange was fast, fresh and on-target when we needed a new look for presentations."

- Dave Wallace, Gamechange, LLC

The process

Discover

  • Your short-term and long-term goals.
  • Audience and client feedback.
  • Your unique brand and personality.
  • Your strengths and weakness.
  • Your budget or other restraints.

Design

  • Quick results-based solutions.
  • Media plan.
  • A boost to your brand.
  • Strategies across multiple channels.
  • Consistent customer experience.

Deliver

  • Effective design.
  • Training on all solutions.
  • Self-sufficiency and maintenance.
  • Measurements on traffic results.
  • Multiple touch point diversification.

Contact Us781/688/0150

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