[02.03.10]

So, you want to pass up using Twitter as a marketing tool because it is too confusing or time consuming to type 140 characters (this includes spaces)?

Twitter offers you a free marketing channel to millions of users each day. Here are some numbers for you:

• 2008 : 6 million (3.8% of all adult internet users)
• 2009 : 18 million (11.1%)
• 2010 : 26 million (15.5%)

Still think that typing 140 characters, sharing your message with millions of people a day, for free, is too much effort and confusing?

Try reading this great article from The New York Times and see what you think.

Resources for learning:

• Great resource for beginners from Mahalo
• Twitter's own support page is an endless resource
• Mashable - This site is the holy grail of Social Media trends, ideas and information

Don't let your fears of using Twitter get in the way of using it as a fantastic and FREE marketing tool!