[02.08.10]

So, we decided to give our about page a makeover.

Previously, our about page was pretty plain. A simple overview of The Hype Lab, and a list of services.

However, we have been wanting to re-design this page for a while now. Why? Well, it showed no personality in its previous incarnation. Services? Haha. If you are on this site, you should already know what we offer. But, one thing users were unable to get out of the page is who we are.

The last thing we here at the Lab ever want to do, is come across as the usual stodgy, prima donna design and marketing shops. That isn't who we are.

Like I mentioned earlier, we have been thinking of re-designing this page for a while. Well, last week, I sat down with Michéle Meagher from Ready Set, Get Going (her site is coming very soon), and she lit a fire under our respective..... you get the idea. Like a Bunsen burner and test tube....

She mentioned that our personality didn't come through, and we came across as being that high priced agency. So, we listened, and here you go. A new about page, and a new graphic header on the homepage.

See, even here at the Lab, we can get bogged down in focusing on other things than our own brand personality, and not take care of things the way we should. So, take this article as inspiration for you to ask people about your brand personality, and listen to the responses. The most important part of successful marketing, is listening.

So, take a look at the before and afters (don't forget to scroll down to the bottom of the page for our bios), and leave us a comment letting us know what you think!

Before

After