DIY Design - Bad idea

[01.27.10]

Do it yourself website design always sounds good for small business. Set up an account with a site builder such as MS Office Live, or goDaddy's site builder, and go at it! Drop in some pretty pictures, use the fonts you like, and presto! Done.....right?

NO.

The Breakup

[01.19.10]

This is one of the best videos that demonstrates the current relationship between marketers and consumers. Take lots of notes!

Why You Should Blog

[01.18.10]

The benefits of blogging can largely outweigh the drawbacks of the time it takes coming up with things to write about and then writing them.

Net Neutrality & You

[01.16.10]

“Net Neutrality is the guiding principle that preserves the free and open Internet. Net Neutrality simply means no discrimination."

The Elevator Pitch

[01.15.10]

With social media getting so much attention these days, the question on many a business owner's mind is how to convert such online engagement into qualified leads.

Google is Watching

[01.12.10]

If you write on Twitter, Facebook or MySpace, do your prospective customers see it? Unless they "follow" you or become a "fan," chances are they don't. Google only recently announced that it will be adding social media content to its search engines results.

Targeting Your Customers

[01.08.10]

Let's face it, even if you do have a Web site, the chances are that it's competing with hundreds of thousands of other sites to get your prospective customer's attention. Rather than trying to pull readers to your information, push the information out to them. Do this through an email newsletter.

Fresh Look, New Approach

[01.05.10]

How long has it been since you've updated your Web site? This is not about changing a word or image or two or even adding a new paragraph here or there. If it's been three years since your site's been updated, it's time to take a good look.