New Online Portfolio: Muggle Photography

[12.30.09]

As a multi-talented photographer (amazing work!), William from Muggle Photography needed a site that would show off a lot of his work while still maintaining a compact design.

Social Media Strategy

[12.28.09]

Many of us just dive into social media because it's the newest thing and everyone is doing it. We're all experimenting to see what these platforms can do.

If Not Now, When?

[12.22.09]

It's time to plan your marketing budget for 2010 but the economy is making this a challenge for small businesses. You can't afford those savvy design agencies that large corporations have no problem hiring. The amount of time you can spend on marketing is also limited because you already spend so much of it on keeping your business running each day.

Branding Small Business

[12.16.09]

Question: What is a Brand?

Answer: Your brand is much more than your logo. It is the consumer’s perception of your company, product or service. Your brand differentiates you from your competition. Your brand is the promise of what your consumer will get with your company, product or service. You can achieve a strong brand by using consistent imagery and messaging, consistent positive interaction with your company, the quality of the product or service you offer, and of course, your logo.