April 20, 2010
What is a website, really? Is it an online store front, a communications tool, or just advertising for your business? How about not limiting your thinking about sites to one of these? In essence a business website is all three and maybe more.
March 31, 2010
At the Hype Lab we have been feeling the squeeze of too much time spent working and not enough time engaging with our potential customers. It is one of the challenges of owning your own business.
March 11, 2010
Last night, The Hype Lab partnered with Arlington Entrepreneurs for an event focusing on Web Marketing for Small Business. A great success!
January 19, 2010
The benefits of blogging can largely outweigh the drawbacks of the time it takes coming up with things to write about and then writing them.
January 12, 2010
If you write on Twitter, Facebook or MySpace, do your prospective customers see it? Unless they "follow" you or become a "fan," chances are they don't. Google only recently announced that it will be adding social media content to its search engines results.
June 07, 2009
As a writer, communications developer, and lover of books, writing, and anything that has to do with the written word, I try to keep up with the latest trends in effective use of content, especially in this age of the Web and short attention spans.