Going to the Library
January 12, 2012
Library websites tend to be a bit like craigslist. Uninspiring, and about as interesting as watching reruns of Three's Company.
January 12, 2012
Library websites tend to be a bit like craigslist. Uninspiring, and about as interesting as watching reruns of Three's Company.
September 21, 2011
In June we wrote about 'Responsive Web Design'. The newly relaunched Boston Globe website is a stunning example of it.
August 05, 2011
Part 3 is all about bringing an effective website together, testing and launching an amazing website.
June 08, 2011
We're back! The Lab web site has been down for the past 6 months while we have been busy on our side project, General Populace. But we are back now, and are happy to be here again!
November 17, 2010
What am I supposed to mean by that!!?? Easy. Everyday, we consume information and content from some amazing sites out there in the webisphere....... and, its laid out effectively in a grid.
August 03, 2010
These days an organization is so busy with staying in business that anything that doesn't directly contribute to profit is put on the back burner. The area that most often suffers is the communications plan, even while it's true that this can assist your business with reaching potential customers. With such limited time and resources at your disposal, it's tempting to leave this job all to someone else and let them figure it out. But should you?
July 30, 2010
The Hype Lab is very happy to have a brand new brand & website to present to the world: our own!
We felt that as the marketing and communications world grows, so should ours.
July 19, 2010
Every single thing your organization does either builds or erodes your brand. Each piece of collateral, social post, fan page, every sitelet and banner ad is either contributing to a salient brand message and market position, or working against it. There is no such thing as treading water. It's sink or swim.
April 20, 2010
What is a website, really? Is it an online store front, a communications tool, or just advertising for your business? How about not limiting your thinking about sites to one of these? In essence a business website is all three and maybe more.
April 12, 2010
You might have purchased a good web analytics tool (like Omniture) or you are using one of the free ones (like Google Analytics). You might check the numbers regularly to see how the site is doing and how many visitors you're getting, where they're going on the site, and how many visitors become customers.
March 11, 2010
Last night, The Hype Lab partnered with Arlington Entrepreneurs for an event focusing on Web Marketing for Small Business. A great success!
February 09, 2010
Gregory from Bradford Hill Associates, a human resources consulting firm in North Andover MA, contacted the Hype Lab for a new website and branding project.
February 01, 2010
The Hype Lab has been called in by Anne from Visible Results to add an email sign-up form to her new site (one of our favorite site designs so far) and to design an email newsletter template.
January 28, 2010
Do it yourself website design always sounds good for small business. Set up an account with a site builder such as MS Office Live, or goDaddy's site builder, and go at it! Drop in some pretty pictures, use the fonts you like, and presto! Done.....right?
NO.
January 05, 2010
How long has it been since you've updated your Web site? This is not about changing a word or image or two or even adding a new paragraph here or there. If it's been three years since your site's been updated, it's time to take a good look.
November 10, 2009
Well folks, ever hear the term "measure twice, cut once"? Proper planning is very important when you build anything. Especially your 24/7/365 marketing tool. Your website.
October 28, 2009
OK. I can hear you saying, "Hmmmmmm what is usability? Another mumbo-jumbo designer-y term". Well, yeah, it is. BUT, this is the most important aspect of designing a website.
July 06, 2009
Think of it in these terms: No matter how well they were engineered, if Porsches looked like 1988 Ford Escorts, Porsche would not get $50k for their vehicles.