An Example of Connecting

April 28, 2010

The Webby Awards site is a good example of a new way of using the Internet. Last year nearly half a million votes were cast and commenters showed an unrivaled passion for their favorite nominees. 

Presentation: Web Marketing for Small Business

March 11, 2010

Last night, The Hype Lab partnered with Arlington Entrepreneurs for an event focusing on Web Marketing for Small Business. A great success!

Scared of Twitter?

February 04, 2010

So, you want to pass up using Twitter as a marketing tool because it is too confusing or time consuming to type 140 characters (this includes spaces)?

Why You Should Blog

January 19, 2010

The benefits of blogging can largely outweigh the drawbacks of the time it takes coming up with things to write about and then writing them.

The Elevator Pitch

January 16, 2010

With social media getting so much attention these days, the question on many a business owner's mind is how to convert such online engagement into qualified leads.

Google is Watching

January 12, 2010

If you write on Twitter, Facebook or MySpace, do your prospective customers see it? Unless they "follow" you or become a "fan," chances are they don't. Google only recently announced that it will be adding social media content to its search engines results.

Fresh Look, New Approach

January 05, 2010

How long has it been since you've updated your Web site? This is not about changing a word or image or two or even adding a new paragraph here or there. If it's been three years since your site's been updated, it's time to take a good look.

Social Media Strategy

December 28, 2009

Many of us just dive into social media because it's the newest thing and everyone is doing it. We're all experimenting to see what these platforms can do.

Twitter, and your business

August 01, 2009

With Twitter being the top social networking site of the day, the common question from those who haven't signed up for Twitter.com yet is: what good is Twitter?

Social media is leveling the playing field

June 06, 2009

One advantage of social media tools is that they're free advertising spaces for "word of mouth" or viral marketing. As the top 3rd most trusted source of information about a company or product, rating higher than corporate advertising or news/radio reports, word of mouth advertising provides all of us with a level playing field. You can now compete with the "big guys" because it's no longer a matter of who has the most money.

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