Economy Bad, Online Sales Good

May 01, 2010

In spite of the slow economy, statistics are showing that online sales are steadily increasing. There is not a better time to expand or start your business online.

The Printed Magazine Model

April 20, 2010

What is a website, really? Is it an online store front, a communications tool, or just advertising for your business? How about not limiting your thinking about sites to one of these? In essence a business website is all three and maybe more.

Walking in a Customer’s Shoes

April 12, 2010

You might have purchased a good web analytics tool (like Omniture) or you are using one of the free ones (like Google Analytics). You might check the numbers regularly to see how the site is doing and how many visitors you're getting, where they're going on the site, and how many visitors become customers.

Overworked With No Time to Write

March 31, 2010

At the Hype Lab we have been feeling the squeeze of too much time spent working and not enough time engaging with our potential customers. It is one of the challenges of owning your own business.

Social Media Strategy

December 28, 2009

Many of us just dive into social media because it's the newest thing and everyone is doing it. We're all experimenting to see what these platforms can do.

Moving your lazy butt

June 02, 2009

I'm a procrastinator. There, I admitted it. I do not find time management easy at all. Isn't the issue always a lack of time? But I recently learned that time management is not about managing time, it's about managing ourselves effectively with the time that we have.

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