July 19, 2010
Every single thing your organization does either builds or erodes your brand. Each piece of collateral, social post, fan page, every sitelet and banner ad is either contributing to a salient brand message and market position, or working against it. There is no such thing as treading water. It's sink or swim.
February 09, 2010
Gregory from Bradford Hill Associates, a human resources consulting firm in North Andover MA, contacted the Hype Lab for a new website and branding project.
January 19, 2010
The benefits of blogging can largely outweigh the drawbacks of the time it takes coming up with things to write about and then writing them.
October 28, 2009
OK. I can hear you saying, "Hmmmmmm what is usability? Another mumbo-jumbo designer-y term". Well, yeah, it is. BUT, this is the most important aspect of designing a website.
June 07, 2009
As a writer, communications developer, and lover of books, writing, and anything that has to do with the written word, I try to keep up with the latest trends in effective use of content, especially in this age of the Web and short attention spans.