Stephen Fry Kinetic Typography - Language
October 20, 2010
Really amazing example of typography as art.
October 20, 2010
Really amazing example of typography as art.
August 03, 2010
These days an organization is so busy with staying in business that anything that doesn't directly contribute to profit is put on the back burner. The area that most often suffers is the communications plan, even while it's true that this can assist your business with reaching potential customers. With such limited time and resources at your disposal, it's tempting to leave this job all to someone else and let them figure it out. But should you?
July 19, 2010
Every single thing your organization does either builds or erodes your brand. Each piece of collateral, social post, fan page, every sitelet and banner ad is either contributing to a salient brand message and market position, or working against it. There is no such thing as treading water. It's sink or swim.
July 09, 2010
Find your unique value proposition, and determine how it best benefits your customers. Where those two flow together, you fish.
July 07, 2010
Five important things to know about the difference between marketing and communications. From a Harvard Business Review blog by Dan Pallotta.
April 28, 2010
The Webby Awards site is a good example of a new way of using the Internet. Last year nearly half a million votes were cast and commenters showed an unrivaled passion for their favorite nominees.
April 12, 2010
You might have purchased a good web analytics tool (like Omniture) or you are using one of the free ones (like Google Analytics). You might check the numbers regularly to see how the site is doing and how many visitors you're getting, where they're going on the site, and how many visitors become customers.
March 31, 2010
At the Hype Lab we have been feeling the squeeze of too much time spent working and not enough time engaging with our potential customers. It is one of the challenges of owning your own business.
February 04, 2010
So, you want to pass up using Twitter as a marketing tool because it is too confusing or time consuming to type 140 characters (this includes spaces)?
January 16, 2010
With social media getting so much attention these days, the question on many a business owner's mind is how to convert such online engagement into qualified leads.
January 08, 2010
Let's face it, even if you do have a Web site, the chances are that it's competing with hundreds of thousands of other sites to get your prospective customer's attention. Rather than trying to pull readers to your information, push the information out to them. Do this through an email newsletter.
January 05, 2010
How long has it been since you've updated your Web site? This is not about changing a word or image or two or even adding a new paragraph here or there. If it's been three years since your site's been updated, it's time to take a good look.
December 28, 2009
Many of us just dive into social media because it's the newest thing and everyone is doing it. We're all experimenting to see what these platforms can do.
June 06, 2009
One advantage of social media tools is that they're free advertising spaces for "word of mouth" or viral marketing. As the top 3rd most trusted source of information about a company or product, rating higher than corporate advertising or news/radio reports, word of mouth advertising provides all of us with a level playing field. You can now compete with the "big guys" because it's no longer a matter of who has the most money.