Going to the Library
January 12, 2012
Library websites tend to be a bit like craigslist. Uninspiring, and about as interesting as watching reruns of Three's Company.
January 12, 2012
Library websites tend to be a bit like craigslist. Uninspiring, and about as interesting as watching reruns of Three's Company.
July 24, 2011
In this part, we will cover how to utilize the information discussed in Pt. 1 and flow it into an effective design.
July 30, 2010
The Hype Lab is very happy to have a brand new brand & website to present to the world: our own!
We felt that as the marketing and communications world grows, so should ours.
July 19, 2010
Every single thing your organization does either builds or erodes your brand. Each piece of collateral, social post, fan page, every sitelet and banner ad is either contributing to a salient brand message and market position, or working against it. There is no such thing as treading water. It's sink or swim.
July 13, 2010
Once you've decided on a brand voice for your organization, give it time to catch hold. Epidemics start with localized outbreaks, and social epidemics are no exception. Your brand is your personality, and your customers want to feel they're doing business with someone familiar. Let them get to know you across multiple media channels. Don't fall prey to multiple personality disorder--even highly targeted demographic plays shouldn't alter your brand.
May 27, 2010
If you're a business owner, you should decide what kind of customer you want. Then tailor your website as though it were your store front or front office.
December 17, 2009
Question: What is a Brand?
Answer: Your brand is much more than your logo. It is the consumer’s perception of your company, product or service. Your brand differentiates you from your competition. Your brand is the promise of what your consumer will get with your company, product or service. You can achieve a strong brand by using consistent imagery and messaging, consistent positive interaction with your company, the quality of the product or service you offer, and of course, your logo.
November 30, 2009
We here at The Hype Lab really take pride in our design and development skills. Keeping up with trends is part of this. The web world changes almost daily. Technology changes constantly, and to keep up, sometimes we need to focus more on the technology than the design of a site. In this post, we will stray a bit, and make this a bit of an editorial about the state of the web design world.
November 10, 2009
Well folks, ever hear the term "measure twice, cut once"? Proper planning is very important when you build anything. Especially your 24/7/365 marketing tool. Your website.
August 30, 2009
Going through a logo design process can be inspiring and frustrating. It is a very organic development, often driven by unleashed imagination that is reigned in by the practicality of what makes a good logo.