New Site: Visible Results
May 11, 2010
Visible Results has gone live. The new design is wrapped around the Expression Engine CMS, so content can be edited or added easily by the client.
May 11, 2010
Visible Results has gone live. The new design is wrapped around the Expression Engine CMS, so content can be edited or added easily by the client.
May 05, 2010
The Hype Lab worked with Gregory Michaud of Bradford Hill Associates to build a multi-purpose, corporate design with which Bradford Hill can showcase their Human Resource strategies.
May 01, 2010
In spite of the slow economy, statistics are showing that online sales are steadily increasing. There is not a better time to expand or start your business online.
April 28, 2010
The Webby Awards site is a good example of a new way of using the Internet. Last year nearly half a million votes were cast and commenters showed an unrivaled passion for their favorite nominees.
April 24, 2010
In this post, I plan on discussing (ranting about) client/vendor relationships, pricing and final products. I am sure we have all had customers that want something done for next to nothing. Some businesses get this attitude from their clients more than others. Being a design shop, we get it a lot.
April 20, 2010
What is a website, really? Is it an online store front, a communications tool, or just advertising for your business? How about not limiting your thinking about sites to one of these? In essence a business website is all three and maybe more.
April 12, 2010
You might have purchased a good web analytics tool (like Omniture) or you are using one of the free ones (like Google Analytics). You might check the numbers regularly to see how the site is doing and how many visitors you're getting, where they're going on the site, and how many visitors become customers.
March 31, 2010
The Divine Heart Center is a place where meditation and energy management come together and provide a community of seekers a place for spiritual healing and holistic happiness.
March 31, 2010
At the Hype Lab we have been feeling the squeeze of too much time spent working and not enough time engaging with our potential customers. It is one of the challenges of owning your own business.
March 11, 2010
Last night, The Hype Lab partnered with Arlington Entrepreneurs for an event focusing on Web Marketing for Small Business. A great success!
March 07, 2010
It has been a while since I have updated the blog. We have been very busy in the last month here at the Lab. Lot’s of new work, and preparations for an event at Robbins Library here in Arlington. So, we haven’t had much time.
February 09, 2010
Gregory from Bradford Hill Associates, a human resources consulting firm in North Andover MA, contacted the Hype Lab for a new website and branding project.
February 04, 2010
So, you want to pass up using Twitter as a marketing tool because it is too confusing or time consuming to type 140 characters (this includes spaces)?
February 01, 2010
The Hype Lab has been called in by Anne from Visible Results to add an email sign-up form to her new site (one of our favorite site designs so far) and to design an email newsletter template.
February 01, 2010
Pres. Obama stated in the State of the Union address that he wants to help small business and entrepreneurs to generate new jobs. What does this mean?
January 28, 2010
Do it yourself website design always sounds good for small business. Set up an account with a site builder such as MS Office Live, or goDaddy's site builder, and go at it! Drop in some pretty pictures, use the fonts you like, and presto! Done.....right?
NO.
January 20, 2010
This is one of the best videos that demonstrates the current relationship between marketers and consumers. Take lots of notes!
January 19, 2010
The benefits of blogging can largely outweigh the drawbacks of the time it takes coming up with things to write about and then writing them.
January 16, 2010
“Net Neutrality is the guiding principle that preserves the free and open Internet. Net Neutrality simply means no discrimination."
January 16, 2010
With social media getting so much attention these days, the question on many a business owner's mind is how to convert such online engagement into qualified leads.
January 12, 2010
If you write on Twitter, Facebook or MySpace, do your prospective customers see it? Unless they "follow" you or become a "fan," chances are they don't. Google only recently announced that it will be adding social media content to its search engines results.
January 08, 2010
Let's face it, even if you do have a Web site, the chances are that it's competing with hundreds of thousands of other sites to get your prospective customer's attention. Rather than trying to pull readers to your information, push the information out to them. Do this through an email newsletter.
January 05, 2010
How long has it been since you've updated your Web site? This is not about changing a word or image or two or even adding a new paragraph here or there. If it's been three years since your site's been updated, it's time to take a good look.
December 30, 2009
As a multi-talented photographer (amazing work!), William from Muggle Photography needed a site that would show off a lot of his work while still maintaining a compact design.
December 28, 2009
Many of us just dive into social media because it's the newest thing and everyone is doing it. We're all experimenting to see what these platforms can do.