Comic Sans is NOT Comic
09.06.2010
Seems like the Comic Sans "font" is making some kind of come back. Well, comic sans is not a font.
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It’s Your Business. Stay Involved.
08.03.2010
These days an organization is so busy with staying in business that anything that doesn't directly contribute to profit is put on the back burner. The area that most often suffers is the communications plan, even while it's true that this can assist your business with reaching potential customers. With such limited time and resources at your disposal, it's tempting to leave this job all to someone else and let them figure it out. But should you?
New Brand, Brand New Site
07.30.2010
The Hype Lab is very happy to have a brand new brand & website to present to the world: our own!
We felt that as the marketing and communications world grows, so should ours.
No Neutral Ground
07.19.2010
Every single thing your organization does either builds or erodes your brand. Each piece of collateral, social post, fan page, every sitelet and banner ad is either contributing to a salient brand message and market position, or working against it. There is no such thing as treading water. It's sink or swim.
Be Yourself. Stay Yourself.
07.13.2010
Once you've decided on a brand voice for your organization, give it time to catch hold. Epidemics start with localized outbreaks, and social epidemics are no exception. Your brand is your personality, and your customers want to feel they're doing business with someone familiar. Let them get to know you across multiple media channels. Don't fall prey to multiple personality disorder--even highly targeted demographic plays shouldn't alter your brand.
Say What You Need To, How They Want to Hear It
07.09.2010
Find your unique value proposition, and determine how it best benefits your customers. Where those two flow together, you fish.
Lessons in marketing and communications
07.07.2010
Five important things to know about the difference between marketing and communications. From a Harvard Business Review blog by Dan Pallotta.
New Site: Boreal Renewable Energy Development
06.17.2010
The Hype Lab is proud to announce the launch of the website for Boreal, a company that manages renewable energy projects in the Bay State area.
Putting things in perspective
06.09.2010
We all get distracted by day to day life, and lose sight of the reality of the planet we share with everything and everyone we know.
The Right Customer
05.27.2010
If you're a business owner, you should decide what kind of customer you want. Then tailor your website as though it were your store front or front office.
New Project: The Regent Theatre
05.18.2010
The Hype Lab & the Regent Theatre will be working on a redesign of their website.
New Site: Visible Results
05.11.2010
Visible Results has gone live. The new design is wrapped around the Expression Engine CMS, so content can be edited or added easily by the client.
New Site: Bradford Hill
05.05.2010
The Hype Lab worked with Gregory Michaud of Bradford Hill Associates to build a multi-purpose, corporate design with which Bradford Hill can showcase their Human Resource strategies.
Economy Bad, Online Sales Good
05.01.2010
In spite of the slow economy, statistics are showing that online sales are steadily increasing. There is not a better time to expand or start your business online.
An Example of Connecting
04.28.2010
The Webby Awards site is a good example of a new way of using the Internet. Last year nearly half a million votes were cast and commenters showed an unrivaled passion for their favorite nominees.
You Get What You Pay For
04.24.2010
In this post, I plan on discussing (ranting about) client/vendor relationships, pricing and final products. I am sure we have all had customers that want something done for next to nothing. Some businesses get this attitude from their clients more than others. Being a design shop, we get it a lot.
The Printed Magazine Model
04.20.2010
What is a website, really? Is it an online store front, a communications tool, or just advertising for your business? How about not limiting your thinking about sites to one of these? In essence a business website is all three and maybe more.
Walking in a Customer’s Shoes
04.12.2010
You might have purchased a good web analytics tool (like Omniture) or you are using one of the free ones (like Google Analytics). You might check the numbers regularly to see how the site is doing and how many visitors you're getting, where they're going on the site, and how many visitors become customers.
But all the effort you put in, and all the time and money you spend could change nothing for your company. Why? Because you're not getting true insight into your site just by analyzing numbers.
Overworked With No Time to Write
03.31.2010
At the Hype Lab we have been feeling the squeeze of too much time spent working and not enough time engaging with our potential customers. It is one of the challenges of owning your own business.
New Project: The Divine Heart Center Website
03.31.2010
The Divine Heart Center is a place where meditation and energy management come together and provide a community of seekers a place for spiritual healing and holistic happiness.
Presentation: Web Marketing for Small Business
03.11.2010
Last night, The Hype Lab partnered with Arlington Entrepreneurs for an event focusing on Web Marketing for Small Business. A great success!
A Word of Advice
03.07.2010
It has been a while since I have updated the blog. We have been very busy in the last month here at the Lab. Lot’s of new work, and preparations for an event at Robbins Library here in Arlington. So, we haven’t had much time.
New Project: Online Presence for Bradford Hill
02.09.2010
Gregory from Bradford Hill Associates, a human resources consulting firm in North Andover MA, contacted the Hype Lab for a new website and branding project.
Scared of Twitter?
02.04.2010
So, you want to pass up using Twitter as a marketing tool because it is too confusing or time consuming to type 140 characters (this includes spaces)?
Email Marketing For Visible Results
02.01.2010
The Hype Lab has been called in by Anne from Visible Results to add an email sign-up form to her new site (one of our favorite site designs so far) and to design an email newsletter template.
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