Going to the Library
January 12, 2012
Library websites tend to be a bit like craigslist. Uninspiring, and about as interesting as watching reruns of Three's Company.
January 12, 2012
Library websites tend to be a bit like craigslist. Uninspiring, and about as interesting as watching reruns of Three's Company.
October 26, 2011
Steve Jobs love and talent for design and the little details that made everything he touched a piece of art are evident in his lifetime body of work.
September 21, 2011
In June we wrote about 'Responsive Web Design'. The newly relaunched Boston Globe website is a stunning example of it.
August 10, 2011
#1 Its typography! What's not to like?. #2. Great, clean design. #3. Get people interested in the simplest of design elements. Well, at least it makes me excited.
August 06, 2011
Why do we like this site? #1. Food. #2. Great, clean design. #3. Responsive layout.
August 05, 2011
Part 3 is all about bringing an effective website together, testing and launching an amazing website.
July 24, 2011
In this part, we will cover how to utilize the information discussed in Pt. 1 and flow it into an effective design.
July 07, 2011
The process of designing an effective website transcends just dropping some pretty pictures into some html and sending it live.
June 08, 2011
We're back! The Lab web site has been down for the past 6 months while we have been busy on our side project, General Populace. But we are back now, and are happy to be here again!
November 17, 2010
What am I supposed to mean by that!!?? Easy. Everyday, we consume information and content from some amazing sites out there in the webisphere....... and, its laid out effectively in a grid.
October 21, 2010
Just a small excerpt from the PBS Frontline called the Persuaders. Anyone interested in marketing products or ideas should watch this episode.
October 20, 2010
Really amazing example of typography as art.
September 12, 2010
This will be the first in a series of articles on the web design process here at The Hype Lab. We want you to see what the process is, with all of the good and bad.
September 06, 2010
Seems like the Comic Sans "font" is making some kind of come back. Well, comic sans is not a font.
August 03, 2010
These days an organization is so busy with staying in business that anything that doesn't directly contribute to profit is put on the back burner. The area that most often suffers is the communications plan, even while it's true that this can assist your business with reaching potential customers. With such limited time and resources at your disposal, it's tempting to leave this job all to someone else and let them figure it out. But should you?
July 30, 2010
The Hype Lab is very happy to have a brand new brand & website to present to the world: our own!
We felt that as the marketing and communications world grows, so should ours.
July 19, 2010
Every single thing your organization does either builds or erodes your brand. Each piece of collateral, social post, fan page, every sitelet and banner ad is either contributing to a salient brand message and market position, or working against it. There is no such thing as treading water. It's sink or swim.
July 13, 2010
Once you've decided on a brand voice for your organization, give it time to catch hold. Epidemics start with localized outbreaks, and social epidemics are no exception. Your brand is your personality, and your customers want to feel they're doing business with someone familiar. Let them get to know you across multiple media channels. Don't fall prey to multiple personality disorder--even highly targeted demographic plays shouldn't alter your brand.
July 09, 2010
Find your unique value proposition, and determine how it best benefits your customers. Where those two flow together, you fish.
July 07, 2010
Five important things to know about the difference between marketing and communications. From a Harvard Business Review blog by Dan Pallotta.
June 17, 2010
The Hype Lab is proud to announce the launch of the website for Boreal, a company that manages renewable energy projects in the Bay State area.
June 09, 2010
We all get distracted by day to day life, and lose sight of the reality of the planet we share with everything and everyone we know.
May 27, 2010
If you're a business owner, you should decide what kind of customer you want. Then tailor your website as though it were your store front or front office.
May 19, 2010
The Hype Lab & the Regent Theatre will be working on a redesign of their website. We look forward to working with the team at The Regent Theatre right here in Arlington, MA!