Fusing the art and science of marketing.
Marketing is more than just an art. It’s a science that changes every day. The digital world has changed the way humans learn, live, and buy. Time has become the new money. Geeks have become the driving forces of commerce and industry.
The challenge facing 21st century brands is unprecedented: In a world where media has splintered in a million directions, you must make your voice heard above the noise. You’ve come to the right place. Welcome to HypeLab.
The Lab Team
Paul Yeaton | Creative
Before opening the doors of The Hype Lab in 2009, Paul worked in agencies and internal design departments, where he built, maintained and grew brands. The decision for The Hype Lab was easy. Small businesses form the backbone of America, and Paul knows that they need the same level of marketing expertise that large corporations get, only without the high price tag.
Paul is a geek. Plain and simple. He gets excited about anything from new typefaces to gadgets, but it doesn't stop there. He is also a geek for food, his dog and the beach. He is always looking for the next big thing on the horizon.
Monique Yeaton | Associate Director
Monique's true passion is effective communications. Over the past ten years she has used that passion and her Writing and Publishing degree from Emerson College to be a communications specialist, a writer, and a Web project manager. Monique balances Paul's free-spirited creative flair with her own grounded sensibility. She wears several hats at the Hype Lab, including account executive, financial officer, content developer, and information architect.
When not at the Hype Lab, you can find Monique giving safe computing advice to members of the MIT community, taking the family Weimaraner on long walks through the woods, working on a book idea or traveling to Europe to visit her Dutch relatives.
Steve Callan | Web Development
Steve brings over 10 years of web design and development experience to the lab. With a history in ASP development, Steve now specializes in PHP, building CodeIgniter Applications and Web Standards Compliant, ExpressionEngine driven websites.
Steve has a passion for creative development, looking at each project as a new and exciting challenge. Let's create something unique.
David Kelsey | Business Development
Coming soon
What our customers say
"The Hype Lab’s graphic and design style is impeccable. They built the right image and tone to suit the company and situation. Their work for Gamechange was fast, fresh and on-target when we needed a new look for presentations."
- Dave Wallace, Gamechange, LLC
"After years of struggling with maintaining my own web site and hating every marketing chore, I hired The Hype Lab to redesign my site and develop an internet marketing plan. They were a pleasure to work with - listened to me very well, were responsive and creative through the process, and came up with a web site that is perfect for me. I highly recommend Hype Lab to any business that wants a professional approach to web-based marketing."
- Anne Goodwin, Visible Results Home
"The Hype Lab listened to our aims, presented strong design options and then worked closely with us to create various products that met our needs. The Hype Lab delivered high quality work quickly and with great attention to detail. They are a pleasure to work with and the results speak for themselves."
- Rebecca Lieberman, The Nadav Fund
The process
Discover
- Your short-term and long-term goals.
- Audience and client feedback.
- Your unique brand and personality.
- Your strengths and weakness.
- Your budget or other restraints.
Design
- Quick results-based solutions.
- Media plan.
- A boost to your brand.
- Strategies across multiple channels.
- Consistent customer experience.
Deliver
- Effective design.
- Training on all solutions.
- Self-sufficiency and maintenance.
- Measurements on traffic results.
- Multiple touch point diversification.
